How Nike plans to turn women’s fitness into an $11 billion empire – USA TODAY

How Nike plans to turn women's fitness into an $11 billion empire
USA TODAY
BEAVERTON, Ore. — Nike wants to kick Lululemon 's legging-clad posterior in the fight for global domination of women's athletic apparel. Nike, the world's largest sports apparel brand known for its "Just Do It" grit, powerhouse marketing abilities and …

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